Monday, February 7, 2011

Fox News= Business= Better News?

Megyn Kelly, of Fox News Channel was asked:  

Fox makes a big deal about how its daytime shows aren't political at all, how they're just news shows. But do you think the act of deciding what to cover and what not to is in itself a political act?

It's not political. Television is a service, but it's also a business. And in choosing what you're going to put on your program, you have to figure out what's going to appeal to your audience and what's going to rate. When I came to Fox, I noticed that we wouldn't ignore stories having to do with home-schooled children being discriminated against. Will you see those kinds of stories on our competitors? I don't think so. 

Her response has me thinking. We were discussing whether or not Fox News was politicized in the news it represents. Apparently according to her, Fox News is a business and whatever brings in viewers (and by extension advertising dollars) will get aired. To me, that is better than being political. If they are political, they are so across the board, bombarding us with similar news stories because that is what the viewers want. However, if they are showing whatever will bring in the largest audience, they will be all over the place. Imagine: if conservatives watch Fox News in the early morning hours, liberals in the afternoon, feminists in the evening and senior citizens at night, we will get an eclectic array of news, which may be exactly what we should get. It will make us well rounded viewers, up to date on news which affects all segments of the population. They would be presenting as much of the news as possible, fulfilling the New York Times' slogan "all the news that's fit to print" (even though its not printed). If only it would be possible to get that many liberals to watch in the afternoon, feminists in the evening and senior citizens at night, to cause them to change their programming to bring in the advertising dollars.


1 comment:

  1. Decisions like that can get messy - when making news reporting decisions from a business perspective, prioritizing return on investment, you veer away from "what the audience wants" and venture down the dangerous road of making profit-only centered decisions.

    As far as I know, this is how newspapers become tabloids and lose their credibility,because after awhile, dramatic stories lose their appeal.

    ReplyDelete